How SEM, SMM, And SEO Play A Crucial Role In Digital Marketing


Forbes has stated that lack of digital marketing may mislead the company’s leads and the company has to suffer from problems like low ranking, no-engagement, and no leads. To get success, a company should apply top digital internet marketing strategies.

Digital marketing has several branches beneath it:

  • Search Engine Marketing (SEM)
  • Search Engine Optimization (SEO)
  • PPC(Pay-per-click)
  • SMM(Social Media Marketing)
  • Content Marketing
  • Email Marketing
  • Influencer/Affiliate Marketing
  • Viral Marketing
  • Radio Marketing
  • Television Marketing
  • Mobile Advertising

Out Of These Branches

SEM, SEO, SMM, content marketing, and email marketing are the basic blocks of digital marketing. Top digital internet marketing strategies start with SEM and SMM.

Media is the bridge between business owners and the audience. It’s the mean of communication between the target audience. The term digital marketing itself conveys that marketing is done digitally. Digitally refers to social media and other media platforms. Two main social media strategies are

  1. Social Media Marketing
  2. Search Engine Marketing

SMM (Social Media Marketing)

Using social media to market a company’s products or services is known as social media marketing. It is updating the company’s every event virtually. It’s a cost-effective strategy for businesses to get a quick response and leads from customers or audiences.

Posting high-quality content, clear social media posts, attractive and engaging contests are the main routes of social media marketing.

SEM (Search Engine Marketing)

Search engine marketing is a basic and strong strategy used to increase the reach along with the visibility of the company’s website in search engine result pages. High rank on the SERPS is an adding advantage to the website contributing to leads. As a part of search engine marketing various tools are used to generate organic traffic.


Pay per call lead generation or PPC is also one of the most important strategies in the branch of marketing. Understanding the concept of pay-per-call lead generation is easy. Advertisers pay the publishers for qualified calls. Here, qualified calls refer to leads. Advertiser paying to the publisher per call that generates a lead is the whole concept of PPC or pay-per-call lead generation.

The main advantage of PPC is that money is paid only when there is a lead generated through the call. In this way, the budget is used properly.

Search Engine Optimization

SEO Services is the leading branch of digital marketing services. Optimizing the content for SEO is the primary and essential rule for every website.

  • Visibility
  • Reach
  • Organic Traffic

Organic traffic is the goal of every website. Organic traffic indirectly contributes to lead generation. Hence, SEO Services are important to be followed as a part of digital marketing.