If you’re looking to grow your business and increase your profits, private label products may be a great opportunity for you.
What Are Private Label Products?
If you’ve ever seen the grocery store shelves stocked with items labeled “Store Brand” or “Generic Brand” then you’ve seen private label products.
Private label products are goods made by a contract manufacturer that are sold under a retailer’s brand name. They can also be called “white label products.”
For example, let’s say an entrepreneur wants to start selling her own brand of dog treats, but she doesn’t have the facilities or knowledge to manufacture them herself. She finds a company to make them and sells them under her own brand. The treats would then be considered private label products.
You can find private label manufacturers in nearly any industry, and they make all kinds of products, including food and beverages, personal care items, pet supplies and household goods.
Private label products (also known as white label products) are manufactured by a third-party company and sold under a retailer’s brand name.
What Are the Benefits of Private Label Products?
Private label products are all around us, but we don’t always realize it, because they often look very similar to the brand name product. They’re also usually less expensive than the brand name product. The difference can be as much as 20% or more.
The best part of selling private label products Amazon is that you actually get to create and control your own product!
A private label product is manufactured by a contract or third-party manufacturer and sold under a retailer’s brand name. As the retailer, you specify everything about the product – what goes into it, how it’s packaged, what the label looks like – and pay to have it produced and delivered to your store
As a retailer, you can choose to sell private label products instead of dropshipping or wholesaling other brands’ products. If you decide to go that route, there are several ways you can find private label manufacturers:
Visit trade shows. Trade shows are events where manufacturers exhibit their products. You can find trade shows related to your niche by searching online for “[niche keyword] trade show”
Search on Alibaba. Manufacturers from China and other Asian countries use this site to list their products and connect with buyers. To start your search, just type your main keyword into the search bar at the top of the homepage
Search on Amazon. You can use this site to find existing products that you may want to resell under your own brand name
Use Google Trends. This tool tells you how popular certain keywords are in different locations over time. Use it to identify trends in demand so you can identify potential opportunities for new products
It is a product manufactured by one company and then sold to another company or retailer, who then sells the product under their own name or brand.
In short, it is a white label product with no branding on it at all.
Private label products are bought from the manufacturer in bulk, rebranded with your own brand name, and then sold as your own product.
Private labeling is a common practice among retailers. Most major retailers sell private label products, including Walmart, Target, Costco, Walgreens and many grocery stores.
Private label products give you more control over the quality of your inventory and can be an ongoing source of additional revenue.