A Tale of Two Websites

“Build it and they will come” might be great advice for a baseball stadium but it is terrible advice for a small business wanting to create an online presence.  People will not magically find a new website just because it exists.  Of course, if people knew the web address, then they could just type that into their browser.  But if they do not know about your business but they want what you sell, how will they find your website?  It happens neither by accident nor by magic.  It happens with...
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