A Tale of Two Websites

“Build it and they will come” might be great advice for a baseball stadium but it is terrible advice for a small business wanting to create an online presence.  People will not magically find a new website just because it exists.  Of course, if people knew the web address, then they could just type that into their browser.  But if they do not know about your business but they want what you sell, how will they find your website?  It happens neither by accident nor by magic.  It happens with...

Your Crash Course on Local Citation Building

  When someone begins discussing local citation building, many people wonder, what is a local citation and how will it benefit their SEO? These are good questions. A local citation is any mention of a business’s name, it’s the address or phone number. Some SEOs believe these are a key ranking factor when it comes to local SEO. A citation can appear in a variety of locations. They can be found on social networks, in business directories, or anywhere else where someone may be searching for information about a specific...
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