What Size Solo Ad Test Campaign Should I Start Testing a List With?


The size of your solo ad test campaign will depend on your specific goals, budget, and the level of confidence you want to achieve in the list’s performance. When starting to test a new email list, it’s often advisable to begin with a relatively small test campaign to assess the list’s quality and responsiveness. Here are some considerations to help you determine the size of your initial test campaign before you buy solo ads:

  1. Budget:
    • Consider your available budget for testing. Starting with a small campaign allows you to minimize initial expenses while gauging the list’s effectiveness.
  2. List Quality:
    • If you have concerns about the list’s quality or have not worked with the list owner before, it’s wise to be cautious and begin with a small test to assess the list’s performance.
  3. Risk Tolerance:
    • Evaluate your risk tolerance. Testing with a small campaign reduces the financial risk associated with a larger, unproven list.
  4. Goal Clarity:
    • Clearly define your goals for the test campaign. Are you testing the list’s open and click-through rates, conversion rates, or overall engagement? Your goals will influence the size of your test.
  5. List Segmenting:
    • If possible, segment the list to create a more targeted test group. This allows you to focus your test on a specific subset of subscribers.
  6. Track Record of the List Owner:
    • Consider the reputation and track record of the list owner. If the list owner has a positive history of delivering results, you may have more confidence in testing a larger segment.
  7. Benchmark Performance:
    • Establish benchmarks for success. Determine what results you would consider successful and use these benchmarks to guide your test campaign.
  8. Expand Gradually:
    • If the initial test campaign yields positive results, consider gradually increasing the size of your campaigns while closely monitoring performance.

In general, a small test campaign might involve sending emails to a few hundred or a few thousand subscribers from the list. This initial test allows you to evaluate key performance indicators and determine whether the list is a good fit for your email marketing goals. Once you have more data and confidence in the list’s performance, you can consider scaling up your campaigns as appropriate.

What Should I Discuss with A Solo List Owner About Campaign Goals Eg Timing?

When discussing campaign goals with a soloads list owner, it’s crucial to establish clear expectations and align on various aspects of the campaign. Here are important topics to discuss, including timing considerations:

  1. Campaign Objectives:
    • Clearly outline the primary objectives of your campaign. Do you aim to generate leads, drive sales, increase website traffic, or achieve another specific goal?
  2. Target Audience:
    • Describe your target audience in detail. Provide information about demographics, interests, preferences, and any specific attributes that will help the list owner tailor the campaign.
  3. Campaign Timing:
    • Discuss the timing of the campaign. Specify the date and time you’d like the campaign to run, taking into account factors like your audience’s time zone, holidays, and any seasonality relevant to your offer.
  4. Email Copy and Creative:
    • Share the email copy, subject line, and creative elements that you intend to use in the campaign. Ensure that they align with the list’s audience and objectives.
  5. Frequency and Schedule:
    • Determine the frequency and schedule of email sends. Will it be a one-time campaign, or will you schedule multiple emails over a specified period?
  6. Segmentation:
    • Discuss any specific segmentation requirements. If you want to target a subset of the list, specify the criteria for segmenting the audience.
  7. Reporting and Tracking:
    • Clarify the reporting and tracking mechanisms that will be in place. Ensure that you receive data on key performance metrics such as open rates, click-through rates, and conversions.
  8. Compliance and List Quality:
    • Address the list’s compliance with email marketing laws and the quality of the subscribers. Ensure that the list complies with relevant regulations and maintains a high level of engagement.
  9. Budget:
    • Discuss the budget for the campaign. Make sure the list owner provides a clear breakdown of costs, including any additional fees for design, copywriting, or tracking.
  10. List Owner’s Expertise:
    • Ask about the list owner’s experience and expertise in running successful campaigns. Seek insights or recommendations based on their knowledge of their list and industry.
  11. Testing and Optimization:
    • Discuss your approach to testing and optimizing the campaign. Will you conduct A/B testing, and how will you make adjustments based on performance data?
  12. Delivery Schedule:
    • Clarify the delivery schedule and coordination with the list owner. Ensure that the campaign’s timing aligns with your broader marketing efforts.
  13. Cancellation and Refund Policies:
    • Understand the list owner’s policies regarding cancellations, refunds, or rescheduling in case unexpected issues arise.
  14. Post-Campaign Analysis:
    • Outline the process for reviewing the campaign’s performance and analyzing the results. Discuss how you’ll evaluate the success of the campaign against your goals.
  15. Agreement and Terms:
    • Formalize the discussion with a written agreement or contract that outlines all the details, responsibilities, and terms of the campaign. This helps protect both parties and ensures clarity.

Effective communication and alignment with the list owner on these campaign goals, including timing considerations, are essential for a successful solo ad campaign. Ensure that you and the list owner are on the same page, and don’t hesitate to ask questions or seek clarification when needed.