8 Powerful Advantages of Using PPC Advertising Over Other Advertising Channel


There are a lot of powerful benefits of PPC advertising.

For starters, PPC:

  • Gives quick entry
  • Have results that are simple enough to track and measure
  • Works great with other marketing channels
  • Gives a lot of useful data

PPC can have a significant impact on a lot of brands and businesses. So if you’re not into PPC advertising yet, you could be potentially losing out traffic and revenue.

Now, let’s first define PPC.

What is PPC?

Pay per click, also known as PPC, is one of the tools that you can utilize to help promote your business online.

The PPC model is pretty straightforward, that’s why it has become increasingly popular. You’re running ads, and you pay the moment someone clicks on those ads.

There are a lot of pay per click platforms you can utilize but the most popular are Bing Ads and Google Ads.

Now, moving on, we’ll talk about the eight compelling benefits of using PPC advertising over other advertising channels:

1. Quick Testing

A significant advantage of PPC advertising over other marketing channels is that it has quick testing. The moment you launch your campaign, you’ll immediately know how effective (or ineffective) your calls-to-action and landing pages are.

As posted on an Advertising agency NYC blog, “When you buy traffic from PPC, you’ll immediately know what needs to be changed and improved upon. Also, if you’re utilizing A/B testing, you can get this data even quicker, with greater accuracy.”

2. High Return on Investment

If you have to choose between PPC and email, what would it be? Email marketing far works better with house lists and not purchased lists. Purchased lists do take a lot of time to build, and one way to build them is through PPC.

So, if you don’t have a solid house list, and want to gain more customers, then PPC is relatively better.

3. Trackable Results

The issue with traditional advertising is that it’s challenging to track, whether or not you’re successfully reaching your target audience. For instance, you paid for an ad in the newspaper. The only thing that you can rely on is the readership data. The thing is, it’s not 100% accurate.

On the other hand, PPC allows you to track your ads quite easily and accurately. You can easily tell whether a particular ad campaign or a keyword is effective or not. That way, you’ll easily know where all the cash has gone, up to the very last dollar.

With a PPC campaign, you’re able to determine your ROI at a much quicker rate. Several PPC sellers like Google AdWords even have conversion tracking tools so that you can easily track whether a specific campaign is earning you money or not.

4. Branding with Selling

PPC works well with a conversion goal. Even metrics like time-on-site or depth-of-visit are way better than just clicks.

The great thing about PPC is that for all your keywords, aside from your brand name, PPC already exposes your brand name and message to interested prospects. What PPC does is it brands what you offer to the most ideal prospect and not with everybody. While it isn’t exactly pure branding, it’s ideal for companies that don’t have large marketing budgets.

Keep in mind that branding isn’t always easy to measure, unlike direct sales. But it’s still possible to measure it using the typical PPC metrics:

  • More impressions mean more exposure.
  • Getting higher click through rates (CTRs) means getting excellent prospect targeting, and your prospects are interested with your ads.
  • Excellent conversion rates mean more direct selling success. However, it could also mean that you’ve sold a new prospect in your brand.

5. Cost-effective

When talking about budgets, you can easily set up your budget with PPC according to your needs. You can place a limit on what you spend daily, and it’s also flexible enough for you to change at any time.

However, that doesn’t mean that you’ll expect big results with a small budget. At the end of the day, it still depends on how competitive your target keywords are, as well as your industry.

Again, since everything is measurable, you’ll easily track whether or not what you’re spending is creating a profit or a loss.

As a general rule, if the campaign that you run remains profitable, then it’s safe to spend your cash until you get your maximum return on investments.

6. Instant Targeted Traffic

Visitor counts don’t amount to anything if you want to gain more leads and convert them into paying customers. That’s why you need to get the most out of targeted visitors.

Through the PPC model, you’re only targeting users that have an immediate need with your products and services. So, when you target relevant keywords that prospects will most commonly type on search engines, you’re putting your business out there, to be exposed to high-quality visitors, that you wouldn’t find elsewhere.

The more targeted traffic that you will have, the greater will be your chances of turning them into high-paying customers and clients in the long run.

7. Scheduled Ads

Many local businesses have physical locations that usually operate in steady working hours each day. Through PPC, you’re able to put your ads on working hours, and then disable them after your non-operational hours. That way, you’re able to ensure that only those users that are searching for your business during working hours are the ones who can see your ads.

8. Provides consistent and immediate traffic

It’s so easy to set up a PPC campaign on Google, Bing, and Yahoo. If you’re closely working with a professional, then the entire set-up might take just less than an hour.

That’s the main reason PPC is one of the quickest ways to get website traffic.

In just an hour of placing your PPC ad, you can expect people to click on your ad and then visit your site. That’s precisely why PPC is ideal for sites that are just starting, or with very little exposure.

Also, PPC doesn’t just give immediate traffic, but the traffic is also consistent. For your site, it’s crucial to have consistent traffic daily, and you can start doing so with PPC. The PPC model is ideal if you want to have consistent visitors and leads.

It’s so easy to set your budget and see how your traffic grows over time. Ideally, the bigger your budget is, the more traffic you’ll be expecting to get from your site.

What Else Do You Need to Know with PPC

To be able to take full advantage of these benefits, you have to ensure that:

  • You don’t spend more than the returns that you get.
  • Although it might take a lot of time and effort, you need to optimize your campaigns.
  • You need to test different strategies, ads, and scenarios until you find what works best for you.
  • You can check out what your competitors are doing with their PPC campaign, there are tools that you can utilize to check this. That way, you’ll get a lot of ideas on what you can use for your campaigns,

Over to You

When you offer PPC ads to offer solutions to people’s problems, then your existing customer base and business will surely grow even for a short amount of time.